Privacy Policy

Prime Real Estate Services Ltd, trading as "PRES" (co. reg. no. 16063953), of Unit 1 Concord Business Centre, Concord Road, London W3 0TJ, is the data controller responsible for your personal information and is committed to ensuring that your privacy is protected. This privacy policy explains how we use the information we collect about you, the legal basis we rely on, how long we keep it, and your rights. For any privacy query, contact us at info@prime-res.co.uk.

1. Information we collect

We collect information you provide directly to us through our contact forms, including:

  • Contact Information: Name, email address, phone number

  • Property Enquiries: Details about properties you're interested in

  • General Enquiries: Any other information you choose to share when contacting usIf you instruct us as a client, we also collect identification documents, proof of address, and source-of-funds information as required by the Money Laundering Regulations 2017, and may check publicly available information about you, your associates and, where relevant, the beneficial owners of any company on whose behalf you are acting.

2. How we use your information

We use the information you provide to:

  • Respond to your enquiries about properties or services

  • Provide you with information about our residential property services

  • Communicate with you about your property needs

  • Improve our services based on your feedback

  • Carry out identity verification and source-of-funds checks required by anti-money laundering law, where you instruct us as a client

  • Comply with our legal and regulatory obligations, including under the Proceeds of Crime Act 2002 and the Criminal Finances Act 2017

    3. Our legal basis for processing

    We process your information on the following legal bases: performance of a contract with you, where you have instructed us; compliance with a legal obligation, for anti-money laundering and other regulatory checks; and our legitimate interests in responding to enquiries and operating our business, which we have balanced against your rights and freedoms.

4. How we store and protect your information

Your information is stored securely in our email systems:

  • We implement appropriate security measures to protect your personal information

  • We do not sell, trade, or share your personal information with third parties for marketing purposes

  • Your information is only accessible to authorised team members who need it to respond to your enquiry

5. Data retention

We retain enquiry information for as long as necessary to respond to your enquiry, and for no longer than 24 months if no instruction follows. If you become a client, we retain identification, source-of-funds and transaction records for six years from the end of our engagement, in line with our anti-money laundering obligations, after which they are securely destroyed unless we are required by law to keep them for longer. You can request deletion of your information at any time by contacting us, subject to these legal retention requirements.

6. Publicity

If you purchase a property through us, we may publish details of the transaction (such as the address, price paid, plans, description, photographs and video) on our website, other property websites, and in other marketing and social media, including after this agreement ends, unless you ask us in writing not to. We will not disclose confidential information.

7. Cookies

This website uses Squarespace's own first-party analytics cookies to understand how visitors use our site (for example, page visits and session duration). We do not use third-party advertising or tracking cookies such as Google Analytics or Meta Pixel. You can control or delete cookies through your browser settings at any time.

8. Your rights

Under data protection laws, you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your information

  • Withdraw consent for us to contact you

  • Object to or restrict certain processing

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your personal information properly

9. Changes to the policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.